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Why Donors Stop Giving to Cultural Organizations (DATA)
Here’s why some people make a few donations to a cultural organization and then stop giving, according to the donors themselves. Yesterday was #GivingTuesday! Though it’s a rather noisy day amongst...
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What Annoys High-Level Members at Cultural Organizations? (DATA)
Here are the top-five things that visitor-serving organizations do that annoy high level members the most… And the interesting finding that ties them together. We cultural organizations love our...
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Audience Access: The Reality For Cultural Organizations To Embrace for Solvency
The first step in the evolution toward more sustainable cultural organizations is embracing the reality of “access” and reviewing the basics. We talk a lot about “access” within cultural...
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Three Survival Questions That Cultural Organizations Avoid Asking (Because We...
Visitor-serving organizations are not asking the right questions – or perhaps we would rather ignore the answers… I bust myths with market data and analysis from my work with IMPACTS here on Know Your...
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Mission Motivated vs. Transaction Motivated Members: What Your Cultural...
Data suggest that members to cultural organizations often fall into one of two categories – and the categories tell a lot about how to engage these members. I originally debuted this important data...
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On Museum Layoffs: The Data-Informed Importance of Marketing and Engagement...
Need to increase support for your cultural organization during tough times? It is counterproductive to instinctively cut marketing and engagement experts. I write about market data-informed tips for...
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What Wealthy Donors Consider Before Making a Gift Greater Than One Million...
It isn’t necessarily your organization’s mission that matters most to ultra-wealthy donors… Some data sets are worth going over twice and making a video about them so that they sink in. This week’s...
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Why Donors Stop Giving Money to Cultural Organizations (DATA)
Why do some people make a donation (or a few) to a cultural organization and then simply stop giving? The top three reasons stem from the same issue. Cultural organizations exist to carry out their...
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The Simple Reminder that Significantly Increases the Likelihood of a...
Want to increase the chances that your organization’s initiative will inspire action on behalf of your mission? Don’t forget this simple, guiding equation. As nonprofit cultural organizations, we are...
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Nonprofit Recognition: What Matters More To Visitors Than Your Tax Status (DATA)
Do visitors know that museums and other cultural organizations are nonprofits? Data says: Nope. Here’s what really matters to audiences about your organization. This week’s Fast Facts video covers a...
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What Ultra Wealthy Donors Consider Before Supporting a Nonprofit (DATA)
How can nonprofit organizations engage high net worth board members and donors? To get to the bottom of this million-dollar question, we asked these individuals themselves. There’s a good amount of...
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Cultural Organizations Highlighting Mission Outperform Those Marketing as...
Being good at your mission matters – both to your community and to your organization’s financial health. Check out today’s “Fast Facts” video to learn more about how organizations that highlight their...
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How to Engage New and Diverse Audiences in Cultural Organizations (DATA)
Cultural organizations need to reach new audiences or they risk their long-term survival. Here’s the data-informed cheat sheet on how to do it. I am excited to have had the opportunity to recently...
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Three New Realities for Cultivating Big Donors in the 21st Century (DATA)
Our world has evolved and so has fundraising. It’s time for organizations to embrace these three, new realities for cultivating bigger donors. Our rapidly evolving, super-connected world has...
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Six Ways Personalization Trends Are Affecting Museums and Cultural Centers...
The personalization trend is here. And it’s affecting nearly everything visitor-serving organizations do. Once in a while – usually when considering topics for a trend meeting with clients – I look...
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The Game Has Changed: Nonprofits Now Compete with For-Profits (DATA)
An organization’s nonprofit status may carry neither the perceptual weight nor the relevance that many leadership teams imagine…and nonprofits may be sabotaging their own opportunities for support...
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11 Strategic Tips to Cultivate Member and Donor Relationships Online
Social media is the new force empowering giving decisions. Here are 11 near-term opportunities that will help more deeply engage and better connect with your audiences on digital platforms. Last week...
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6 Strategic Reasons For Membership Teams to be Involved with Social Media
An organization’s social media initiatives are every bit as important for the membership department as they are for the marketing team when it comes to the long-term solvency of your organization....
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Is your Nonprofit Living in the Past? Nine Outdated Ways of Thinking That Are...
If any of these outdated beliefs still linger within your organization, then your nonprofit may be suffering both in terms of finances and mission delivery. It’s time to retire these obsolete...
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Why Social Media Is The New Force Empowering Giving Decisions
Nonprofits recognize that being on social media is good for public relations, but it’s increasingly driving innovation in the fundraising space by informing giving motivations. By now, even the most...
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